Cultural Context

Cultural Context

While many people frequent blogs in order to discuss a common interest, such as a television show or a sports team, you don’t have to be a mastermind when it comes to that television show or sports team to view that specific blog.
Most people are prompted to begin a blog to spread knowledge about a given subject. This is an example of the “cultural context” of a blog. The cultural context includes “why the author felt compelled to write a text” (Wilhoit). The author could be sparking a debate, responding to a different author, or writing to inform readers about a given topic or event (Wilhoit). The relationship between the purpose of the text and why and when it was written is also an aspect of cultural context.


Specific examples of cultural context are seen on a variety of Progressive Christian blogs. Blogs such as these include,, and These blogs are not only written to attract other Progressive Christians; they are also written to spread knowledge about Christianity and an array of topics ranging from universalism, beer, and bands to parenting and bettering the world.
For instance, Alise from includes tidbits about God and Christianity, but they are not the focal point of her blog. Her main focus includes helping others and being a good person. “Split Frame of Reference” discusses bible entries and how to interpret them and occasionally question them. As an example, on November 30, Nick, the author of “Split Frame of Reference” adds an entry titled ‘Three Views on Hell: A Universalist Response to Annihilationism’ in which he answers a reader’s question on universalism. Nick focuses less on motivation and more on different ways to look at Christianity. “Father, Son, and Holy Heretic” uses a lot of humor, along with politics, to spread knowledge about Christianity and to have fun with it. For example, each week Christian, the author of “Father, Son, and Holy Heretic”, posts Church Sign Epic Fails, an example of this can be seen at


On Wednesday, October 3, 2012, Nick, the author of “Split Frame of Reference” addressed a question from readers. This is an example of how he helps spread knowledge to his blog viewers. He presented evidence for his argument and thanked them for the challenge by saying, “I've never really thought about pluralism, so I'm branching out right now. Thanks Bo and Tripp for the challenge. Hope I did well” (“Split Frame of Reference”). The authors of these blogs are extremely open-minded and welcoming.
By studying the entries posted on “Split Frame of Reference”, “Christian Piatt” and “Alise…Write!”, it is evident that the audience of the blogs does not specifically include or exclude anyone. Christians and non-Christians alike are welcome to view the blogs and gain knowledge about Christianity and ways in which to better humanity. There are no hierarchies created on the blogs. “Alise…Write!” specifically discusses in her blog post, ‘Why the Church needs to stop reaching out’ which discusses how the church needs to accept all different groups. She explains that the people in those groups are already members of Christianity and the churches being attended. In her blog she writes,

Whatever group it is that we think we need to reach out to, they are already attending your church. They’re sitting beside you in the seats. They’re taking communion with you. They’re holding your babies in the nursery. They’re singing on the worship team. They are all around you. (“Alise…Write!”)

Her words make it evident that Progressive Christianity does not discriminate. Everyone is welcome to read the blogs of these Progressive Christians whether they are Christian or not!


It is important to understand cultural context because you need to understand why a blog was written in order to truly appreciate it. It’s necessary that you understand that not all blogs are written solely to gain followers or discuss a shared interest; many blogs are written to spread knowledge, debate a topic, or, in the case of Progressive Christian blogs, save the world, spread the humor, and have a good time.
You don’t have to be a blog fanatic to enjoy blog fandom. There are many reasons for frequenting a blog and those reasons often tie back to the cultural context of the blog. See how easy blog fandom is?

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