How to create an effective environmental activism blog by using rhetoric

Pen is mightier than the sword- Edward Bulwer Lytton

Persuasion is the art of convincing people to do what you want them to do without threat of physical violence (that’s intimidation)
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Persuasion: the art of convincing people to do what you want them to do without threat of physical violence (that’s intimidation)
Appeals are the bread and butter of argumentation. Appeals are the strategies through which one attempts to persuade. There are three generalized varieties:

  • Appeals to Ethos: These are appeals to credibility, usually the credibility of the speaker. Why should they trust you?
  • Appeals to Logos: This is the appeal to logic, to reason, and to facts. This is how most of us conceive of argumentation, because it’s how we’re taught to conceive of argumentation.
  • Appeals to Pathos: These appeals appeal to the emotions of the readers. Logic does not persuade alone. In fact, logic often has a supporting role in argumentation. Ethos and Pathos do most of the work. While we tend to think of these appeals as playing on our heartstrings to get our money – appeals to desire (sex, money, fame, etc.), appeals to honor, appeals to patriotism, appeals to morality, appeals to friendship, and appeals to love also fall under this category

1. DO write about what matters to you.
This is the first commandment of blogging. People who are passionate about their subject matter write the most successful blogs. When you write about topics that excite you, your writing will communicate a sense of energy that will attract like-minded readers. You’ll also be more likely to keep on blogging, and won’t abandon your blog after a few days or weeks. Passion is key for a good blog.
2. DON’T forget basic principles of good text layout.
Readability is one of the most important aspects of good blog copy. Use line breaks between paragraphs. Use sub-heads, preferably in bold type. Use italics for emphasis. Your goal is to draw the eye and create a smooth sense of flow throughout your post. Make it easy to read!
3. DO use lists. Most blog readers skim copy rather than read it all the way through.
One way to maximize your copy impact is to use lists. Bullet lists or numbered lists call attention to important points, and ensure that readers who are skimming will catch the most vital part of your post.
4. DON’T sweat it.
Don’t let these guidelines keep you from blogging - the most important thing is to keep writing. If you write with passion and conviction, you’ll be able to connect with other people, and your writing will improve every time you post.
5.Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections
Twitter just topped 500 million registered accounts. Facebook has over 1.2 billion active users. Google+ has nearly 400 million. Together, these networks are attracting vast amounts of time and interest from Internet users around the world, and those that participate on these services fit into the "content distributors" description above, meaning they're likely to help spread the word about your blog.
6. Conduct Keyword Research While Writing Your Posts
Not surprisingly, big parts of showing up in search engines are targeting the terms and phrase your audience are actually typing into a search engine. It's hard to know what these words will be unless you do some research, and luckily, there's a free tool from Google to help called the AdWords Keyword Tool.
7. Be Concise.
The most viewed posts are between 300 and 800 words. Try not to go over 800 words. However, some of my posts are longish because they are reprinted essays, interviews, or tips on a given topic (like this one). If you have a long post, break it up by using numbered or bulleted points. Or turn it into a series. Master the art of compression.
8. Incorporate Multimedia Wisely
Think of your favorite teacher or class. Did that person spend the allotted class time simply lecturing? Most likely, your teacher incorporated elements like images, videos, and group discussion. In your blog post, media shouldn’t substitute for good writing, but it can definitely enhance it and keep the writer interested. Choose media like images, video, and sound wisely and use restraint.
9. Show examples to prove your point
Use examples to prove your point. When you are talking to a friend, you tend to use examples to sound credible. Treat your audience as your friends and try explaining it.
10. Invite comments
An important aspect of blogs is that they feature the writing of the blogger as well as the comments of readers. When you visit a blog, you often find a comment link under the text of each blog posting. Clicking that link enables you to read comments from other people and submit your own.

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